Telstra
Better on a Better Network
Jul 2026
Telstra leans into a whimsical and character-driven narrative with their latest telecommunications campaign, Better on a Better Network, which deftly balances high-concept technical execution with a surprising, offbeat charm. The project centers on a singular, fluffy ram sporting a vibrant red knitted scarf, set against a vast, windswept landscape that feels both expansive and grounded. By blending live-action technique with seamless CGI and sophisticated VFX, the production crafts a cinematic quality that elevates the brand beyond standard technology marketing tropes. The visual storytelling captures a moody, atmospheric tone, aided by the soft, overcast lighting that emphasizes the texture of the ram's coat as it stands stoically amidst the rolling hills. This project highlights the seamless integration of digital craft and physical performance, proving that even the most complex visual effects can serve a character-forward narrative. With meticulous post production and VFX work by William McVay, the commercial functions as a testament to the power of well-executed 3D render processes when applied to unexpected brand ambassadors. Ultimately, the campaign succeeds by prioritizing a memorable, quirky aesthetic that lingers long after the final frame, demonstrating how top-tier creative production can transform the perception of a network provider into something genuinely captivating, visually distinct, and unexpectedly emotive for a contemporary audience.
Cinematic
3D render / CGI, Live-action Technique, VFX / visual effects
Telecommunications, Technology
