Salomon presents Invented/Reinvented, a multi-faceted campaign exploring the intersection of technical performance and urban aesthetic. Through a series of live-action sequences, the film transitions between rugged woodland trails and the architectural backdrop of Parisian streets. The project emphasizes the brand's presence in both active sportswear and contemporary fashion contexts.
Creative direction for the campaign was led by Salomon and DDB Paris. The production, managed by Instinct/Eddy, captures the collection through crisp framing and natural light, highlighting the functional details of the apparel and footwear alongside artistic vignettes.
