Salomon: AI Concept
Brand
Date
Aug 2025
Description
Salomon explores new visual territory in this AI concept campaign, focusing on the intersection of performance footwear and natural environments. The series utilizes AI image generation to create high-action sequences, emphasizing the physicality of trail running through dynamic motion blur and low-angle perspectives. Produced by Slate Studios, the project captures runners in motion across varied terrains, from dense pine forests to asphalt roads. The visuals rely on a moody aesthetic, defined by selective lighting that highlights athletic apparel and textured trail sneakers against shifting atmospheric backgrounds.
Style
Vertical, Commercial, Action, Moody
Techniques
AI Image Generation
Industries
Color
Pure White
Background
Forest
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.