Salomon explores new visual territory in this AI concept campaign, focusing on the intersection of performance footwear and natural environments. The series utilizes AI image generation to create high-action sequences, emphasizing the physicality of trail running through dynamic motion blur and low-angle perspectives.
Produced by Slate Studios, the project captures runners in motion across varied terrains, from dense pine forests to asphalt roads. The visuals rely on a moody aesthetic, defined by selective lighting that highlights athletic apparel and textured trail sneakers against shifting atmospheric backgrounds.
