Salomon
AI Concept
Brand
ProjectAI Concept
Date
Aug 2025
Description
Salomon explores performance-driven movement in this AI Concept project, highlighting the interplay between athletic gear and challenging outdoor environments. Produced by Slate Studios, the series focuses on the technical details of trail running through a moody and high-contrast visual language. The imagery utilizes AI image generation to capture dynamic motion, emphasizing the interaction between footwear and varied terrains, from forest trails to asphalt roads. Through controlled lighting and pronounced motion blur, the work accentuates the textures of performance apparel and the rugged nature of the setting.
Style
Vertical, Commercial, Action, Moody
Techniques
AI Image Generation
Industries
Footwear
Color
Pure White
Background
Forest
Context
Advertising Campaign
Associated creatives
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