Salomon: Korea- ProRes
Brand
Date
Apr 2025
Description
This campaign for Salomon explores the intersection of technical performance apparel and rugged outdoor environments. Developed by Orienteer studio with production by It’s Possible Productions, the project leans into a cinematic, live-action aesthetic that highlights the functionality of the gear against challenging mountain terrain. Featuring desaturated color grading and captured under natural light, the film emphasizes the interaction between the subjects and the rocky, mountainous backdrop. Rascal handled post-production and VFX, maintaining a consistent, moody tone throughout the exploration of the landscape.
Style
Horizontal, Action, Cinematic, Desaturated
Techniques
Analogue / film, Natural light
Industries
Color
Charcoal
Pure White
Navy
Background
Mountain
Context
Advertising Campaign
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