Salomon

Jun 2025

Salomon presents the S/LAB PULSAR 4 campaign, a focused look at high-performance trail running gear. Photographed by Yis Kid, the project utilises a minimalist studio environment to emphasise the technical design and functional details of the apparel and footwear. The visuals lean into action-oriented aesthetics, employing high-speed freeze techniques to capture the movement of athletes in mid-stride. A monochromatic editorial sequence further highlights the fluidity and athletic form, while clean flat lay product imagery rounds out the presentation by detailing the specific components of the gear. By stripping away extraneous backgrounds, the campaign centres on the interaction between the athlete and their equipment. The imagery maintains a high-key, commercial approach that prioritises clarity and performance-driven textile definition.

Vertical, Commercial, Clean

Sportswear

White Seamless

Advertising Campaign