Salomon: Dear Rich - Trailer
Brand
Date
Dec 2025
Description
Salomon presents the trailer for 'Dear Rich,' a documentary-style project exploring the endurance and focus of long-distance running. The piece cuts between contemporary training sequences on rugged outdoor trails and open roads, interspersed with personal archival photos and reflective imagery. The visual approach relies on natural light and a raw, analogue aesthetic to highlight the physical reality of the sport. With post-production and VFX handled by LOCKT, the narrative shifts between high-energy action and intimate personal flashbacks.
Style
Documentary, Horizontal, Action, Raw
Techniques
Analogue / film, Natural light
Industries
Color
Jet Black
Pure White
Navy
Background
Road
Context
Brand Film / Corporate Video
Associated creatives
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