Salomon: Underwater

Brand

Date

Jul 2025

Description

Salomon explores technical readiness in 'Underwater,' a documentary-style campaign capturing a team of divers preparing for a descent. The project emphasizes the gear and environment, focusing on the tactical prep-work before entering the coastal waters. Crafted with an analogue film aesthetic, the cinematography leans into natural light and a monochrome color palette. The visuals favor a candid, live-action technique that prioritizes movement and the atmosphere of the open ocean. Development and creative execution were led by Jook Studio, with production services provided by Twin Brains. Sound design for the project was managed by Supersavant.

Style

Documentary, Horizontal, Monochrome, Nostalgic

Techniques

Analogue / film, Natural light

Industries

Outdoor & Adventure Sports

Color

Jet Black

Pure White

Background

Ocean

Context