Salomon

Jan 2021

Salomon’s Black Edition project captures the intersection of high-performance athletics and raw alpine environments. Through a stark, high-contrast monochrome aesthetic, the campaign focuses on the solitude of a lone runner navigating vast, snow-covered mountain ridges and textured winter landscapes. Photographed by Julian Schulz, the imagery employs analogue film techniques to emphasize the interplay of sharp natural light and deep shadows across frozen terrain. The composition leans into a minimalist, documentary-style approach, highlighting both the granular detail of the snow and the technical silhouette of the performance apparel against the immense scale of the mountains.

Vertical, Monochrome

Analogue / film, Natural light

Outdoor & Performance Apparel

Snowfield

Advertising Campaign