Reebok

Aug 2026

Reebok leans into a fresh, kinetic energy with its Born Classic, Worn Together campaign, a multifaceted sportswear and fashion initiative that celebrates individual identity through the lens of collective community. By bridging the gap between high-contrast editorial minimalism and candid lifestyle photography, the project captures the versatile spirit of classic athletic footwear. Singer Karol G serves as the anchor for this vibrant visual narrative, bringing her signature presence to a series of studio-based portraits that utilize natural light and precise beauty lighting to define form and motion. Under the creative direction of the production team, photographer William Arcand orchestrates a series of dynamic, split-screen compositions that pair monochromatic studio shots with bold, saturated backdrops, creating a visual rhythm that feels both timeless and contemporary. The styling, curated by Zoey Radford Scott, emphasizes the intersection of functional sportswear and modern streetwear, while hair styling by Cesar Ramirez introduces textured, sculptural elements that enhance the subjects' silhouettes. Utilizing a live-action technique that prioritizes authentic movement, the campaign avoids overly polished artifice in favor of genuine expression. From mid-jump captures to relaxed, seated poses, the imagery functions as a celebration of personal style, proving that the iconic white sneaker remains a foundational piece for diverse aesthetics. By emphasizing raw, human connection, the project elevates the brand beyond performance gear into a staple of modern cultural identity.

Editorial, Lifestyle, Commercial

Natural light, Soft Light

Sportswear, Fashion