Reebok: Lil Yachty Channels The 90s
Brand
Date
Oct 2024
Description
Reebok leans into a retro aesthetic with this latest campaign, "Lil Yachty Channels The 90s." Directed by Lucky Day, the project features artist Lil Yachty centered against an installation of stacked cathode ray tube television screens, creating a backdrop of glitching, mosaic-like visuals. The film utilizes a cool, desaturated color grade and deliberate VHS / lo-fi visual artifacts. Through its cinematic framing and nostalgic production design, the campaign explores a distinct streetwear aesthetic.
Style
Horizontal, Cinematic, 1980s, Nostalgic
Techniques
VHS / lo-fi
Industries
Color
Crimson
Jet Black
Background
3D Rendered Scene
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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