Reebok leans into a retro aesthetic with this latest campaign, "Lil Yachty Channels The 90s." Directed by Lucky Day, the project features artist Lil Yachty centered against an installation of stacked cathode ray tube television screens, creating a backdrop of glitching, mosaic-like visuals.
The film utilizes a cool, desaturated color grade and deliberate VHS / lo-fi visual artifacts. Through its cinematic framing and nostalgic production design, the campaign explores a distinct streetwear aesthetic.
