Reebok: Reebok, Zig
Brand
Date
May 2022
Description
Reebok highlights the Zig Kinetica sneaker collection in this high-energy commercial campaign. The film intercuts athletic performance footage with detailed product shots and design sketches, focusing on the specific architecture of the Zig midsole technology. The edit leans into a modern aesthetic, employing vibrant color grading and dynamic motion graphics to emphasize the collection's technical construction. Post-production and visual effects by PS260 integrate 3D render and CGI elements, establishing a graphic visual language throughout the sequence.
Style
Horizontal, Commercial, Saturated, Graphic
Techniques
3D render / CGI, VFX / visual effects, Motion Graphics
Industries
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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