Reebok

Belmont Cameli

Brand

Date

Oct 2026

Description

Reebok highlights its athletic footwear in this commercial spot, Belmont Cameli. The production centres on a dance rehearsal taking place on a theatre stage, featuring performers in athletic apparel and white sneakers executing precise choreography. Directed by Zachary Shea with cinematography by Natasha Abdul, the film channels a cinematic, low-key aesthetic. The visual narrative leans into chiaroscuro and moody lighting to emphasise footwork and rhythm, while the presence of a director in the audience frames the rehearsal environment. Creative direction for the campaign was provided by T. Abbo, with production led by Shotclock and talent Belmont Cameli performing in the lead role.

Style

Horizontal, Cinematic, Moody, Matte

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Pure White

Jet Black

Background

Theatre

Context