Reebok

Aug 2026

Reebok reimagines the enduring appeal of its heritage silhouettes in the Born Classic campaign, a high-energy collaboration that bridges the gap between performance sportswear and contemporary fashion. At the center of the project is the dynamic singer Karol G, whose charismatic presence serves as the anchor for a wider editorial narrative celebrating movement, community, and the spirit of authenticity. Photographer William Arcand leans into a clean, graphic visual language, utilizing a mix of high-key lighting and high-contrast monochrome treatments that allow the athletic apparel and iconic footwear to take center stage. The campaign thrives on a sense of unscripted vitality, blending lifestyle elements with sharp, studio-based editorial minimalism. Stylist Zoey Radford Scott curates a look that balances relaxed streetwear sensibilities with intentional design details, while hair stylist Cesar Ramirez adds an extra dimension of texture, particularly visible in the captured motion of braided hair and dynamic poses. Through a series of tight crops and split-composition layouts, the series emphasizes the versatility of the Reebok wardrobe. By moving between vibrant color-blocked backdrops and stark, neutral settings, the campaign effectively highlights how classic designs function as a canvas for individual expression. The result is a cohesive, punchy visual language that captures both the joy of spontaneous action and the precise, polished nature of modern commercial photography.

Editorial, Lifestyle, Commercial

Natural light, Soft Light

Sportswear, Fashion