Reebok: Storm the Court
Brand
Date
Apr 2023
Description
Reebok's 'Storm the Court' campaign centers on the raw intensity of street basketball, bringing a gritty, urban atmosphere to the forefront of the brand's sportswear narrative. The cinematic spot focuses on the kinetic energy of a nighttime game, utilizing harsh artificial overhead lighting to create sharp contrasts and high-impact silhouettes against the asphalt. Production for the project was handled by PRETTYBIRD US, with agency and creative support from Venables Bell + Partners. The live-action technique emphasizes the rapid pace of the players, grounding the athleticism in a realistic, spectator-led environment.
Style
Horizontal, Action, Cinematic, Matte
Industries
Color
Jet Black
Burgundy
Background
Street
Context
TVC / TV Commercial
Associated creatives
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