Reebok: Be Ventilated feat. Kendrick Lamar
Brand
Date
Oct 2026
Description
Reebok's 'Be Ventilated' campaign presents an observational look at urban life, blending aerial drone footage with street-level perspectives. The film navigates a mix of city skylines and residential backdrops, following a central figure as he moves through a quiet neighborhood. The production leans into a desaturated aesthetic and natural light to maintain a grounded, documentary-style feel. The project features music and sound design by Swell Sound.
Style
Horizontal, Desaturated, Documentary
Techniques
Natural light, Drone footage
Industries
Color
Charcoal
Navy
Beige
Background
Street
Context
TVC / TV Commercial, Brand Film / Corporate Video
Associated creatives
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