Rains
Rains' technical outerwear campaigns and lookbooks bridging fashion and outdoor apparel
Featured Rains projects
This week's top Rains projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Rains · Soaked. Summer 2026 Campaign.
The Soaked Summer 2026 campaign for Rains masterfully captures the intersection of technical performance and aquatic movement, defining a fresh aesthetic for the modern sportswear industry. Photographed by Philip Messmann with art direction by Fabio Caldera, the series leans into a high-key studio environment where water serves as the central protagonist. By integrating elements like studio strobe lighting and high-speed freeze techniques, the imagery transforms simple athletic silhouettes into a study of texture, where wet skin and damp garments contrast sharply against clinical, grid-tiled backdrops. Fashion editor and stylist Mathilde Storm curates a wardrobe of neoprene tank tops, cut-out bodysuits, and textured shorts that appear both functional and highly editorial. The models—Badhiel Lony Nyang, Carolina Fernandes, and Siegfried Blanche—deliver dynamic, cinematic poses that play with light refraction and submersion, effectively anchoring the brand’s identity within a minimalist, ethereal space. This project excels by emphasizing the tactile interaction between fabric and liquid, moving beyond traditional commercial photography to embrace a refined, lifestyle-oriented narrative. Under the production guidance of Anne Sofie Schandorff, the campaign maintains a cohesive visual language that feels both precise and fluid, successfully positioning the collection as an essential, high-performance staple for the coming season while underscoring the label's commitment to clean, contemporary design.
Project Rains · RAINS A/W 24 LOOKBOOK
The Rains Autumn/Winter 2024 lookbook presents a study in technical outerwear, foregrounding the intersection of utilitarian design and avant-garde silhouette. Captured by photographer Kai Cem Narin, the imagery leans into a moody, industrial aesthetic, utilizing raw concrete backdrops and low-key lighting to emphasize the collection's varied fabrications—from glossy waterproof surfaces to voluminous quilted puffer constructions. With fashion styling by Alexandra Bickerdike, the campaign balances protective, weather-resistant functionality with an experimental edge. Hair styling by Kim Rance and casting by Julia Lange further define the look, incorporating details like metallic hoods, sculptural headpieces, and sharp architectural proportions. The series employs deliberate long exposure and motion-blurred techniques, creating abstract light trails that contrast with the static, tactile nature of the garments.
Project Rains · Rains x Umbro
The Rains x Umbro collaboration merges technical sportswear functionality with a stark, architectural aesthetic. Captured through the lens of photographer William Arcand, the campaign leans into a clean, minimalist visual language, often utilizing industrial backdrops such as gridded tiled rooms and metallic locker environments to frame the collection’s durable outerwear and coordinated athletic apparel. The imagery employs desaturated tones and moody, directional lighting to highlight the textures of technical fabrics, including glossy puffer jackets and monochromatic waterproof layers. Featuring models Abbey Fouts, Justino Gonzalez, Korede Adeyinka, and Rosa Eimann, the series balances contemplative editorial portraiture with a disciplined commercial approach, complemented by hair styling from Jesper Hallin.
Project Rains · Rains F/W 2025 Campaign
Rains presents its Fall/Winter 2025 campaign, showcasing a collection defined by utilitarian outerwear and technical accessories. Photographer Kacper Kasprzyk captures model Chubath Kutien in a series of studio portraits that emphasise the material contrasts between matte waterproof finishes, glossy nylon, and textured fleece. The imagery utilizes soft, diffused lighting to define clean silhouettes against neutral backdrops. Fashion editor Alexandra Bickerdike provides styling, integrating layered cold-weather garments, technical bags, and functional headwear to underscore the collection's performance-oriented aesthetic. Technical execution is supported by hair stylist Jesper Hallin and makeup artist Trine Skjøth, with a focus on minimalist composition and earthy tones.
Project Rains · Rains Spring/Summer 2025 Campaign
Rains presents its Spring/Summer 2025 campaign, a fashion-forward exploration of technical outerwear and accessories. Photographed by Kacper Kasprzyk, the series showcases the collection's hallmark blend of waterproof functionality and contemporary design silhouettes. Featuring model Daniel Legzdiņš, the imagery leans into minimalist, clean aesthetics. The compositions emphasize the interplay between matte, translucent, and glossy textures against a stark, high-key studio backdrop, utilizing soft light and high-speed freeze techniques to capture dynamic, fluid movement.
Project Rains · Notes from FOREVER
Rains presents 'Notes from FOREVER,' a fashion editorial campaign that explores the intersection of technical garment design and architectural form. Photographed by Philip Messmann, the project showcases the brand's weather-resistant apparel through a blend of precise studio work and structured environmental portraiture. The series utilizes multiple exposure techniques to highlight the synthetic textures and glossy finishes of the collection’s hooded jackets and waterproof trousers. These technical compositions are contrasted by minimalist, moody imagery set against raw concrete surfaces, where the apparel is framed by graphic spatial elements and clean, architectural lines.
Project Rains · Rains Waterproof
Rains presents a series of fashion editorials focused on its waterproof outerwear line. The campaign highlights a minimalist aesthetic, utilizing desaturated palettes and urban settings to showcase the functional design of the collection. Photographer Philip Messmann and fashion editor Alexandra Bickerdike collaborate to frame the brand's signature technical garments against architectural backdrops. The imagery leans into a clean, editorial look, incorporating directional and diffused lighting to emphasize silhouette and form.
Project Rains · RAINS Suva Waterproof Fabric S/S 25
Rains presents its Suva Waterproof Fabric S/S 25 collection through a series of studio portraits that emphasize the functional design and technical properties of the outerwear. The campaign leans into a clean, minimalist aesthetic, showcasing structured silhouettes and architectural lines across a range of hooded jackets and coordinating trousers. Photographed by Kai Cem Narin, the project utilizes low-key chiaroscuro lighting to define the smooth, matte textures of the fabric against deep, dark backgrounds. The execution highlights the contemporary tailoring of the apparel, with styling from Jesper Hallin on hair and Gitte Guldhammer on makeup, and features Prince Diamond as the lead talent.
Project Rains · RAINS SS26 E-comm
Rains continues to redefine the intersection of technical utility and high-end aesthetics with their latest SS26 e-commerce campaign. By leaning into a distinctly modern, minimalist lens, the imagery elevates standard product representation into a masterclass of luxury fashion editorial. Photographer Philip Messmann expertly navigates the constraints of commercial studio work, utilizing precise studio strobe setups and natural light to emphasize the crisp, functional silhouettes that have become synonymous with the brand. The visual narrative is anchored by a sharp focus on textural contrast, playing the matte finish of high-performance technical fabrics against the structured, deliberate layering of the apparel. Stylist Mathilde Storm plays a pivotal role here, ensuring that every pairing—from vibrant orange trousers set against deep navy tones to the subtle integration of branded accessories—feels both curated and effortlessly wearable. The models, including Badhiel Lony Nyang, adopt a neutral, composed stance that allows the collection’s innovative tailoring to take center stage without distraction. Throughout this fashion campaign, the use of clean, light-filled backgrounds provides a canvas that feels both grounded in urban reality and aspirational. By marrying technical precision with a clean, high-key aesthetic, the project successfully positions Rains not merely as a utilitarian outfitter, but as a central player in the evolving landscape of contemporary, design-forward luxury fashion houses.
Project Rains · RAINS SS25 LOOK BOOK
Rains presents its SS25 collection through a clean, editorial lookbook that highlights the brand’s focus on technical outerwear. Photographed by Thue Nørgaard, the series emphasizes the matte textures and functional silhouettes of the garments against a minimalist studio backdrop. The project features fashion styling by Jack Collins, who pairs structured waterproof pieces with unexpected accessories. The aesthetic is defined by soft directional lighting and natural light, creating a consistent visual rhythm across the portraits. Hair styling by Tom Wright and makeup by Anne Sophie Costa round out the production, focusing on clean, minimalist grooming that complements the collection's utilitarian appeal.
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