Rains
Rains Waterproof
Brand
ProjectRains Waterproof
Date
Jan 2025
Description
Rains presents a new fashion campaign highlighting their signature waterproof outerwear. Photographed by Philip Messmann with fashion styling by Alexandra Bickerdike, the editorial work centres on a minimalist aesthetic set against stark, architectural backdrops. The series features models Samuel Luis Mueller and Virginia Adaugo, with beauty direction provided by hair stylist Kasper Andersen and makeup artist Trine Skjøth. Casting for the project was led by Julia Lange, resulting in a series defined by clean lines, cool-toned palettes, and desaturated imagery.
Style
Editorial, Vertical
Industries
High Street Fashion
Context
Advertising Campaign
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