Rains

Apr 2025

Rains presents Notes from FOREVER, a fashion editorial campaign that leans into the interplay between technical textile performance and minimalist design. The series captures the brand's signature weather-resistant outerwear, including hooded jackets and fleece sets, through a lens that emphasizes material texture and architectural form. Photographer Philip Messmann employs a mix of clean, clinical studio work and moody, geometric environments. Utilizing multiple exposure techniques, the imagery highlights the utility and construction of the apparel against stark backgrounds, while integration with concrete, spiraling staircases grounds the collection in a brutalist, urban aesthetic. Models Baboya Malok and Daniel Legzdiņš are featured throughout the campaign.

Editorial, Vertical