Rains

Sep 2025

Rains presents its Fall/Winter 2025 campaign, an exploration of performance-driven silhouettes and utilitarian design. Photographed by Kacper Kasprzyk, the series highlights the brand’s technical outerwear through a lens of minimalist precision and controlled studio aesthetics. The campaign features model Chubath Kutien, with fashion styling by Alexandra Bickerdike. The imagery channels a futuristic tone, utilizing soft, diffused lighting to define the material interplay between glossy nylon shells, matte waterproof fabrics, and textured fleece accents against neutral backdrops. Execution was supported by hair stylist Jesper Hallin and makeup artist Trine Skjøth, ensuring a polished look that emphasizes the structured, form-fitting nature of the collection. The campaign reflects a cohesive approach to commercial fashion photography.

Vertical, Commercial, Clean

Soft Light

Outdoor & Performance Apparel

Advertising Campaign