Rains: Rains F/W 2025 Campaign

Sep 2025

Rains presents its Fall/Winter 2025 campaign, showcasing a collection defined by utilitarian outerwear and technical accessories. Photographer Kacper Kasprzyk captures model Chubath Kutien in a series of studio portraits that emphasise the material contrasts between matte waterproof finishes, glossy nylon, and textured fleece. The imagery utilizes soft, diffused lighting to define clean silhouettes against neutral backdrops. Fashion editor Alexandra Bickerdike provides styling, integrating layered cold-weather garments, technical bags, and functional headwear to underscore the collection's performance-oriented aesthetic. Technical execution is supported by hair stylist Jesper Hallin and makeup artist Trine Skjøth, with a focus on minimalist composition and earthy tones.

Vertical, Commercial, Clean

Soft Light

Advertising Campaign