Rains
RAINS Suva Waterproof Fabric S/S 25
Mar 2025
Rains presents the Suva Spring/Summer 2025 campaign, a fashion editorial highlighting the technical properties of their latest waterproof outerwear collection. The series emphasizes contemporary minimalist tailoring through structured silhouettes and functional design elements, including storm flaps and matte fabric finishes. Photographed by Kai Cem Narin, the imagery employs low-key lighting and a chiaroscuro effect against stark, dark backgrounds. The studio-based approach centers on model Prince Diamond, with grooming contributions from hair stylist Jesper Hallin and makeup artist Gitte Guldhammer to maintain a clean, moody aesthetic that highlights the material texture of the garments.
Vertical, Commercial, Moody, Clean
Low-key / chiaroscuro
High Street Fashion
Black Seamless
Advertising Campaign
