Rains: RAINS Suva Waterproof Fabric S/S 25

Mar 2025

Rains presents its Suva Waterproof Fabric S/S 25 collection through a series of studio portraits that emphasize the functional design and technical properties of the outerwear. The campaign leans into a clean, minimalist aesthetic, showcasing structured silhouettes and architectural lines across a range of hooded jackets and coordinating trousers. Photographed by Kai Cem Narin, the project utilizes low-key chiaroscuro lighting to define the smooth, matte textures of the fabric against deep, dark backgrounds. The execution highlights the contemporary tailoring of the apparel, with styling from Jesper Hallin on hair and Gitte Guldhammer on makeup, and features Prince Diamond as the lead talent.

Vertical, Commercial, Moody, Clean

Low-key / chiaroscuro

Black Seamless

Advertising Campaign