Rains
Rains x Umbro
Brand
ProjectRains x Umbro
Date
Sep 2025
Description
The Rains x Umbro collaboration merges technical sportswear functionality with a stark, architectural aesthetic. Captured by photographer William Arcand, the campaign leans into a clean, editorial approach that juxtaposes glossy, weather-resistant outerwear against raw industrial settings like tiled shower stalls and metallic locker rooms. The series features models Abbey Fouts, Justino Gonzalez, Korede Adeyinka, and Rosa Eimann, with hair styling by Jesper Hallin. The visuals utilise chiaroscuro lighting and desaturated palettes to highlight the collection's geometric details and structural silhouettes, creating a mood that feels both polished and intentionally minimalist.
Style
Editorial, Clean, Horizontal
Industries
Sportswear
Context
Advertising Campaign
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