Rains: Rains x Umbro

Sep 2025

The Rains x Umbro collaboration merges technical sportswear functionality with a stark, architectural aesthetic. Captured through the lens of photographer William Arcand, the campaign leans into a clean, minimalist visual language, often utilizing industrial backdrops such as gridded tiled rooms and metallic locker environments to frame the collection’s durable outerwear and coordinated athletic apparel. The imagery employs desaturated tones and moody, directional lighting to highlight the textures of technical fabrics, including glossy puffer jackets and monochromatic waterproof layers. Featuring models Abbey Fouts, Justino Gonzalez, Korede Adeyinka, and Rosa Eimann, the series balances contemplative editorial portraiture with a disciplined commercial approach, complemented by hair styling from Jesper Hallin.

Editorial, Clean, Horizontal

Advertising Campaign