Rains

Jul 2024

The Rains Autumn/Winter 2024 lookbook presents a high-concept approach to technical performance apparel. Photographed by Kai Cem Narin and styled by Alexandra Bickerdike, the campaign leans into a moody, industrial aesthetic, utilizing raw concrete backdrops and low-key directional lighting to emphasize the silhouettes of heavy, weather-resistant outerwear. The imagery employs tactile layering and experimental motion-blur techniques to showcase the collection's diverse material palette, ranging from matte waterproof fabrics to high-shine glossy puffer jackets and structured shearling textures. Hair styling by Kim Rance and casting by Julia Lange contribute to an enigmatic visual language, further defined by the inclusion of oversized goggles and reflective metallic accents that anchor the collection’s avant-garde edge.

Editorial, Moody, Vertical

Low-key / chiaroscuro

Outdoor & Performance Apparel

Lookbook