Rains: RAINS A/W 24 LOOKBOOK

Jul 2024

The Rains Autumn/Winter 2024 lookbook presents a study in technical outerwear, foregrounding the intersection of utilitarian design and avant-garde silhouette. Captured by photographer Kai Cem Narin, the imagery leans into a moody, industrial aesthetic, utilizing raw concrete backdrops and low-key lighting to emphasize the collection's varied fabrications—from glossy waterproof surfaces to voluminous quilted puffer constructions. With fashion styling by Alexandra Bickerdike, the campaign balances protective, weather-resistant functionality with an experimental edge. Hair styling by Kim Rance and casting by Julia Lange further define the look, incorporating details like metallic hoods, sculptural headpieces, and sharp architectural proportions. The series employs deliberate long exposure and motion-blurred techniques, creating abstract light trails that contrast with the static, tactile nature of the garments.

Editorial, Moody, Vertical

Low-key / chiaroscuro

Lookbook