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Rains

RAINS SS25 LOOK BOOK
Brand
Date

Dec 2024

Description

The Rains SS25 lookbook presents a focused exploration of technical outerwear, captured through a clean editorial lens. The project leans into a minimalist aesthetic, utilizing natural light to highlight the matte textures and functional details of the garments, from waterproof coats to hooded silhouettes. Photographer Thue Nørgaard directs the visual narrative, working alongside fashion stylist Jack Collins to maintain a consistent, neutral palette. The imagery features hair styling by Tom Wright and makeup by Anne Sophie Costa, emphasizing a refined, understated approach to seasonal fashion documentation.

Style

Vertical, Clean

Techniques

Natural light

Color
Jet Black
Context

Lookbook

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