Rains: RAINS SS25 LOOK BOOK

Dec 2024

Rains presents its SS25 collection through a clean, editorial lookbook that highlights the brand’s focus on technical outerwear. Photographed by Thue Nørgaard, the series emphasizes the matte textures and functional silhouettes of the garments against a minimalist studio backdrop. The project features fashion styling by Jack Collins, who pairs structured waterproof pieces with unexpected accessories. The aesthetic is defined by soft directional lighting and natural light, creating a consistent visual rhythm across the portraits. Hair styling by Tom Wright and makeup by Anne Sophie Costa round out the production, focusing on clean, minimalist grooming that complements the collection's utilitarian appeal.

Vertical, Clean

Natural light

Lookbook