Qantas
Qantas cinematic brand campaigns, emotional reunions and aerial cinematography across travel
Featured Qantas projects
This week's top Qantas projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Qantas · Feels Like Home Again
Qantas explores themes of connection and reunions in its recent brand campaign, 'Feels Like Home Again.' The film features a series of intimate sequences focusing on family members bridging long distances, set against a backdrop of varied urban and domestic environments. Developed by Droga5 ANZ, the project centers on interpersonal narratives. Production was handled by Rabbit, with post-production and VFX provided by ARC, and a soundscape composed by Massive Music. The execution leans into a cinematic aesthetic, utilizing natural lighting and deliberate framing to maintain a grounded tone throughout the production.
Qantas · Connecting Kiwis and Aussies with each other (and the world)
Qantas explores the connection between Australian and New Zealand travelers in this commercial video campaign. The narrative-driven project follows two central characters through a series of atmospheric vignettes, spanning from intimate, dimly lit interiors to expansive exterior landscapes. The film leans into a cinematic visual language, utilizing warm tones and low-key lighting to bridge the transition between late-night urban environments and the natural beauty of the countryside. Produced by Fish n Clips, the campaign highlights travel as a conduit for human connection, capturing arrivals, transit, and shared moments within a live-action technique framework.
Qantas · Spirit of Us 30"
Qantas explores themes of connection in this 30-second commercial, Spirit of Us. The spot captures intimate family reunions, framing moments from a hospital room visit to a young girl awaiting her grandmother’s arrival at the airport. The production, supported by Supernormal and creative agency True New Zealand, utilizes a live-action technique driven by natural lighting and tight framing. These stylistic choices emphasize interpersonal dynamics, positioning the narrative within the airline industry as a study on human return and reunion. Post-production and visual effects were managed by Moves, with media planning handled by OMD.
Qantas · Australia in the Sky
Qantas presents 'Australia in the Sky,' a cinematic commercial campaign produced by Convicts. The film captures the travel experience through a series of sweeping, wide-angle sequences of aircraft navigating golden hour skies, contrasted with intimate interior moments of hospitality. The narrative flows from expansive aerial views into the cabin, where flight attendants serve passengers in a warm, natural light setting. The edit integrates drone footage and live-action technique, concluding with dynamic night shots of city skylines and fireworks to signal the brand's travel themes. Production, creative direction, and post-production duties were handled by Convicts, with original music and sound design provided by Heckler Sound.
Qantas · Australia in the Sky
Qantas presents 'Australia in the Sky,' a cinematic commercial that showcases the airline's passenger experience through a blend of sweeping aerial shots and intimate cabin sequences. The live-action film captures the journey from the perspective of both the aircraft and the interior environment, focusing on service details like cabin crew interactions and hospitality. Directed by Justin McMillan with creative direction from Tom Law, the piece utilizes a warm, inviting visual palette that emphasizes the scale of travel. Produced by Convicts with post-production by Heckler, the work relies on cinematic pacing to highlight the premium nature of the brand's onboard offering.
Project Qantas · Australian Ballet
Qantas partners with the Australian Ballet for this editorial campaign, placing performers within the industrial framework of aviation infrastructure. Photographed by Simon Eeles, the series captures the intersection of classical choreography and metallic machinery. The project utilizes natural light to emphasize the movement of the dancers against runways, turbine blades, and aircraft exteriors. By framing athletic poses in high-contrast settings, the work leans into a clean, editorial aesthetic defined by golden hour warmth.
Qantas · Already Proud
Qantas explores themes of local community and connection in their latest commercial, 'Already Proud.' The film anchors its narrative in the quiet anticipation of a small town gathering, moving from sweeping aerial shots of the landscape to the intimate, candid reactions within a local pub. Directed by Rob Stanton-Cook with cinematography by Sam Chiplin, the project utilizes cinematic lighting and a grounded aesthetic to contrast communal celebration with the solitary discipline of an athlete in training. The film, produced by Collider, relies on warm, analogue-inspired visuals to ground its storytelling in a sense of place and shared experience.
Qantas · Feels like home again
Qantas explores themes of connection and homecoming in the commercial 'Feels like home again'. Directed by Madeline Clayton, the film contrasts the neon-lit urban landscape of Tokyo with the intimate, warm atmosphere of domestic family life. The narrative balances these two worlds through a cinematic, live-action approach, highlighting the emotional weight of distance. Creative direction was led by Tara Ford, Barbara Humphries, Sam Dickson, and Cameron Bell, with production support from Rabbit.
Qantas · Business Rewards
Qantas highlights the scope of the Australian commercial landscape in this campaign for Qantas Business Rewards. The film travels from rural cattle stations to urban office environments and airport terminals, documenting the operational reality of business owners across the country. Produced by Rabbit with creative direction from Droga5 ANZ, the project leans into a cinematic visual identity. The execution combines wide-angle drone footage with observational, intimate sequences, maintaining a raw aesthetic through the use of natural light.
Qantas · I Still Call Australia Home
Qantas presents 'I Still Call Australia Home,' a cinematic brand film that navigates the expansive geography of the Australian landscape. The production centers on wide-angle aerial cinematography, capturing the contrast between the vast, sun-drenched outback and coastal environments. Developed in partnership with agency Droga5 ANZ, part of Accenture Song, the film utilizes drone footage and warm golden hour lighting to establish its aesthetic. Production was handled by Rabbit, with visual effects and post-production work provided by MPC Los Angeles, BLACKBIRD, and Heckler. The audio landscape was crafted by Song Zu Sydney and Turning Studios.
Qantas · Billboard
Qantas showcases its presence in the urban landscape with this outdoor campaign, featuring large-scale billboards positioned across a prominent multi-story building exterior. The project captures a high-traffic metropolitan intersection, emphasizing the integration of the brand within a bustling city environment. Produced by Heckler Singapore, the campaign utilizes a live-action technique to document the displays as pedestrians and city traffic move through the space. The work relies on natural light to maintain a clean, cinematic aesthetic throughout the urban street scene, with post-production and VFX handled by the Heckler Singapore team.
Qantas · Spirit of Us 60"
Qantas’ "Spirit of Us" is a 60-second commercial video that explores the themes of human connection within the travel experience. The film captures emotional airport reunions and travelers moving through terminal spaces across different eras. Directed through the collaboration of agency True New Zealand, production company Supernormal, and post-production house Moves, the project leans into a nostalgic aesthetic. The cinematography utilizes natural light that filters through expansive terminal windows to illuminate intimate greetings, while dynamic camera movements follow subjects in live-action sequences. The edit blends period-specific wardrobe shifts with contemporary framing to maintain a consistent visual narrative.
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