Qantas: Already Proud
Brand
Date
Jan 2024
Description
Qantas explores themes of local community and connection in their latest commercial, 'Already Proud.' The film anchors its narrative in the quiet anticipation of a small town gathering, moving from sweeping aerial shots of the landscape to the intimate, candid reactions within a local pub. Directed by Rob Stanton-Cook with cinematography by Sam Chiplin, the project utilizes cinematic lighting and a grounded aesthetic to contrast communal celebration with the solitary discipline of an athlete in training. The film, produced by Collider, relies on warm, analogue-inspired visuals to ground its storytelling in a sense of place and shared experience.
Style
Horizontal, Cinematic, Warm
Techniques
Analogue / film, Underwater
Industries
Background
Road
Context
TVC / TV Commercial
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