Qantas: Australia in the Sky
Brand
Date
Jan 2024
Description
Qantas presents 'Australia in the Sky,' a cinematic commercial that showcases the airline's passenger experience through a blend of sweeping aerial shots and intimate cabin sequences. The live-action film captures the journey from the perspective of both the aircraft and the interior environment, focusing on service details like cabin crew interactions and hospitality. Directed by Justin McMillan with creative direction from Tom Law, the piece utilizes a warm, inviting visual palette that emphasizes the scale of travel. Produced by Convicts with post-production by Heckler, the work relies on cinematic pacing to highlight the premium nature of the brand's onboard offering.
Style
Horizontal, Cinematic, Warm
Industries
Context
TVC / TV Commercial
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