Qantas: Australian Ballet
Brand
Date
Jan 2024
Description
Qantas partners with the Australian Ballet for this editorial campaign, placing performers within the industrial framework of aviation infrastructure. Photographed by Simon Eeles, the series captures the intersection of classical choreography and metallic machinery. The project utilizes natural light to emphasize the movement of the dancers against runways, turbine blades, and aircraft exteriors. By framing athletic poses in high-contrast settings, the work leans into a clean, editorial aesthetic defined by golden hour warmth.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Context
Advertising Campaign
Associated creatives
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