Qantas
Australian Ballet
Brand
ProjectAustralian Ballet
Date
Jan 2024
Description
Qantas partners with the Australian Ballet for this editorial campaign, placing performers within the industrial environment of aviation infrastructure. Photographer Simon Eeles captures the intersection of classical choreography and rigid metallic geometry, setting dancers against runways, fuselages, and turbine blades. The series leans into a warm palette, utilizing golden hour light to contrast the fluidity of movement with the stark, industrial textures of the airfield. Each frame focuses on athletic forms and sculptural posing, bridging the two institutions through a shared commitment to precision and performance.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Airlines
Context
Advertising Campaign
Associated creatives
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