Qantas showcases its presence in the urban landscape with this outdoor campaign, featuring large-scale billboards positioned across a prominent multi-story building exterior. The project captures a high-traffic metropolitan intersection, emphasizing the integration of the brand within a bustling city environment.
Produced by Heckler Singapore, the campaign utilizes a live-action technique to document the displays as pedestrians and city traffic move through the space. The work relies on natural light to maintain a clean, cinematic aesthetic throughout the urban street scene, with post-production and VFX handled by the Heckler Singapore team.
