Qantas: Billboard
Brand
Date
May 2025
Description
Qantas showcases its presence in the urban landscape with this outdoor campaign, featuring large-scale billboards positioned across a prominent multi-story building exterior. The project captures a high-traffic metropolitan intersection, emphasizing the integration of the brand within a bustling city environment. Produced by Heckler Singapore, the campaign utilizes a live-action technique to document the displays as pedestrians and city traffic move through the space. The work relies on natural light to maintain a clean, cinematic aesthetic throughout the urban street scene, with post-production and VFX handled by the Heckler Singapore team.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Background
Street
Context
Out of Home (OOH)
Associated creatives
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