Qantas: Spirit of Us 30"
Brand
Date
Sep 2025
Description
Qantas explores themes of connection in this 30-second commercial, Spirit of Us. The spot captures intimate family reunions, framing moments from a hospital room visit to a young girl awaiting her grandmother’s arrival at the airport. The production, supported by Supernormal and creative agency True New Zealand, utilizes a live-action technique driven by natural lighting and tight framing. These stylistic choices emphasize interpersonal dynamics, positioning the narrative within the airline industry as a study on human return and reunion. Post-production and visual effects were managed by Moves, with media planning handled by OMD.
Style
Horizontal, Commercial, Nostalgic
Industries
Color
Nude / Sand
Navy
Off-White
Background
Hotel Room
Context
TVC / TV Commercial
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