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Qantas: Australia in the Sky

Brand
Date

Sep 2024

Description

Qantas presents 'Australia in the Sky,' a cinematic commercial campaign produced by Convicts. The film captures the travel experience through a series of sweeping, wide-angle sequences of aircraft navigating golden hour skies, contrasted with intimate interior moments of hospitality. The narrative flows from expansive aerial views into the cabin, where flight attendants serve passengers in a warm, natural light setting. The edit integrates drone footage and live-action technique, concluding with dynamic night shots of city skylines and fireworks to signal the brand's travel themes. Production, creative direction, and post-production duties were handled by Convicts, with original music and sound design provided by Heckler Sound.

Style

Horizontal, Cinematic, Warm, Golden Hour

Techniques

Drone footage

Industries
Color
Pure White
Jet Black
Background

Clear Sky

Context

TVC / TV Commercial

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