Qantas explores themes of connection and reunions in its recent brand campaign, 'Feels Like Home Again.' The film features a series of intimate sequences focusing on family members bridging long distances, set against a backdrop of varied urban and domestic environments.
Developed by Droga5 ANZ, the project centers on interpersonal narratives. Production was handled by Rabbit, with post-production and VFX provided by ARC, and a soundscape composed by Massive Music. The execution leans into a cinematic aesthetic, utilizing natural lighting and deliberate framing to maintain a grounded tone throughout the production.
