Qantas
Business Rewards
Brand
ProjectBusiness Rewards
Date
Jan 2025
Description
Qantas Business Rewards showcases a broad survey of the Australian professional landscape, documenting the daily operations of local entrepreneurs and their diverse ventures. Produced by Rabbit, the campaign moves from expansive rural cattle stations to urban corporate settings and industrial warehouses to underscore the dedication behind local business. Created by Droga5 ANZ, the project leans into cinematic framing and drone footage to connect these distinct environments. The cinematography maintains a raw quality, utilizing natural light to capture an observational perspective on work across the aviation and travel sectors.
Style
Horizontal, Cinematic, Raw
Techniques
Natural light, Drone footage
Industries
Airlines
Context
TVC / TV Commercial
Associated creatives
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