Qantas: Business Rewards
Brand
Date
Jan 2025
Description
Qantas highlights the scope of the Australian commercial landscape in this campaign for Qantas Business Rewards. The film travels from rural cattle stations to urban office environments and airport terminals, documenting the operational reality of business owners across the country. Produced by Rabbit with creative direction from Droga5 ANZ, the project leans into a cinematic visual identity. The execution combines wide-angle drone footage with observational, intimate sequences, maintaining a raw aesthetic through the use of natural light.
Style
Horizontal, Cinematic, Raw
Techniques
Natural light, Drone footage
Industries
Context
TVC / TV Commercial
Associated creatives
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