Prada Beauty provides the grooming and cosmetic narrative for the Prada FW25 Menswear show, documented through a series of editorial portraits and product imagery. Photographer Marco Lessi captures the intersection of luxury cosmetics and textile design, utilizing clean, directional studio lighting to emphasize skin texture and grooming detail.
Fashion editor and stylist Olivier Rizzo works alongside casting director Ashley Brokaw to define the visual identity of the project. The presentation is supported by hair styling from Guido Palau and makeup artistry by Lynsey Alexander, focusing on minimalist aesthetics and precise product placement. The campaign features a mix of backstage character studies and technical flat lays, maintaining a clean and macro-focused editorial approach.
