Prada Beauty: Prada Beauty FW25

Mar 2025

Prada Beauty debuts its FW25 collection through a series of refined commercial and editorial visuals. Photographer Marco Lessi leads the creative direction, working with hair stylist Guido Palau and makeup artist Lynsey Alexander to capture a collection that balances minimalist product precision with high-contrast portraiture. Utilizing a combination of soft natural light and moody low-key lighting, the campaign moves between clean still life product displays and raw beauty portraits. Casting directed by Ashley Brokaw brings forward a diverse cast, including models Achol Kuir, Anna Robinson, Chloe Oh, Lia Marie Mielke, and Lilja Einarsdottir, whose features are highlighted through a precise, editorial approach. The imagery relies on clean compositions and desaturated tones, with retouching by Francisco Vargas ensuring the metallic packaging and skin textures remain the focus. The campaign functions as a cohesive exploration of the brand's aesthetic language within the cosmetics sector.

Vertical, Commercial, Clean

Advertising Campaign