Prada Beauty

Mar 2025

Prada Beauty debuts its FW25 campaign, a series of imagery that balances clinical precision with intimate portraiture. Photographed by Marco Lessi, the project presents a dual perspective on the collection, alternating between high-contrast still-life arrangements of cosmetics and raw, emotive close-ups. The visuals utilize natural light and a clean, minimalist aesthetic to emphasize packaging details and surface textures. For the portraiture, the creative team—including hair stylist Guido Palau and makeup artist Lynsey Alexander—leans into a moody, low-key approach, utilizing chiaroscuro lighting to highlight individual features. Casting directed by Ashley Brokaw brings forward a diverse cast, including models Achol Kuir, Anna Robinson, Chloe Oh, Lia Marie Mielke, and Lilja Einarsdottir, while retouching by Francisco Vargas ensures a sharp, commercial finish across the set.

Vertical, Commercial, Clean

Cosmetics

Advertising Campaign