Prada Beauty: Prada Beauty S/S 25 by Marco Lessi

Sep 2024

The Prada Beauty S/S 25 campaign, lensed by photographer Marco Lessi, presents a suite of portraits and product imagery defined by clean, minimalist aesthetics. The project showcases a series of editorial portraits featuring models Ama Okolo, Anna Robinson, Ava Shipp, Charlize Van Hissenhoven, and Qin Lei, all set against neutral studio backgrounds. Fashion editor Olivier Rizzo leads the styling, complemented by hair artistry from Guido Palau and makeup by Lynsey Alexander. The series leans into a polished, editorial visual language, utilizing direct lighting to emphasize fabric textures and cosmetic product details, including metallic packaging and pigment tones. Manicuring by Elena Stepaniuk and casting by Ashley Brokaw complete the production, with retouching handled by Francisco Vargas.

Vertical, Clean, Commercial

Coloured Seamless

Advertising Campaign