Prada Beauty: The Prada Picnic
Brand
Date
Jan 2026
Description
Prada Beauty brings its latest fragrance collection to the public with 'The Prada Picnic,' an immersive pop-up activation. Designed in collaboration with the creative agency Backlash, the installation transforms a bustling square into a stylized, open-air environment. The project leans into a documentary aesthetic, utilizing natural light and live-action cinematography to capture the brand's presence in a city setting. The space features monochromatic, checkered branding elements and interactive displays that encourage public engagement with the fragrance range.
Style
Documentary, Horizontal, Clean
Techniques
Natural light, Drone footage
Industries
Color
Jet Black
Pure White
Background
Public Square
Context
Event / PR
Associated creatives
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