Prada Beauty
The Prada Picnic
Jan 2026
Prada Beauty brings its fragrance range to a public square with 'The Prada Picnic,' a high-traffic activation developed in collaboration with agency Backlash. The pop-up installation centers on a signature green and white checkered motif, incorporating beach-inspired furniture and mobile gelato service to encourage public engagement. Shot with a documentary approach, the film utilizes natural light and drone footage to document the interaction between the installation and its surrounding architectural setting. The activation serves as a physical touchpoint for the brand, inviting visitors to explore the fragrance collection within an immersive, open-air environment.
Documentary, Horizontal, Clean
Natural light, Drone footage
Fragrance
Public Square
Event / PR
