Prada Beauty
Prada Beauty F/W 24
Brand
ProjectPrada Beauty F/W 24
Date
Feb 2024
Description
Prada Beauty presents its F/W 24 collection through a series of sharp, high-contrast assets that balance macro product photography with minimalist portraiture. The campaign focuses on the tactile qualities of the beauty range, utilizing clean studio lighting and crisp geometric framing to highlight product textures, from matte lipsticks to the intricate bristles of professional makeup tools. Captured by photographer Marco Lessi with retouching by Francisco Vargas, the portraiture leans into a monochromatic and moody aesthetic. Subjects are presented against stark backgrounds, wearing textured headwear and structured apparel that emphasize clean lines and a polished, minimalist finish.
Style
Vertical, Commercial, Clean
Industries
Cosmetics
Color
Jet Black
Associated creatives
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