Oatly
Oatly's playful commercial spots, recipe films, and irreverent CPG brand campaigns
Featured Oatly projects
This week's top Oatly projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Oatly · Custard by Giggs | Cake & Custard Tasting
Oatly introduces its latest plant-based offering in this commercial spot, Custard by Giggs. The campaign channels a nostalgic retro aesthetic, centred on a curated tasting experience that positions the product as a kitchen staple. Shot with a cinematic focus and warm, natural interior lighting, the live-action production captures the scene in a traditional diner setting. The creative output relies on a clean, classic composition to highlight the interaction between the talent and the product range. Production for the project was handled by PRETTYBIRD UK, with post-production and visual effects provided by Electric Theatre Collective. Editorial support was managed by The Quarry, while the sound and music composition were produced by Freelance.
Oatly, Giggs · Film
Oatly and Giggs collaborate on this commercial film project, centering on their co-branded Custard by Giggs product line. The production utilizes a clean, studio-based aesthetic, framing British rapper Giggs against a solid pale green backdrop throughout the interview-style spots. The project incorporates a blend of live-action technique and product-focused cinematography. Detailed close-ups of the vanilla custard packaging and plated desserts provide a stark, minimal presentation that anchors the collaborative launch.
Oatly · Will It Swap - Superbeast
Oatly’s Will It Swap - Superbeast campaign takes a comedic look at dairy-free alternatives through a series of energetic, high-contrast vignettes. The commercial contrasts the intensity of professional wrestling with the methodical process of cooking, bridging the two worlds through a blend of live-action technique and playful graphic animations. Produced and scored by Underhill, the project leans into a minimalist aesthetic to maintain focus on the humorous comparison. The dynamic pacing and sound design underscore the transition between the gritty environments of the gym and the culinary sequences, highlighting the brand’s approach to beverage and food product education.
Oatly · Emotional Support Hotline
Oatly launches a new commercial campaign, Emotional Support Hotline, focusing on a fictional call center tailored for the plant-based community. The project utilizes a distinct retro aesthetic, featuring a set design defined by draped blue curtains and vintage rotary telephones. The production leans into deadpan humor and dead-center framing to present its narrative, supported by warm interior lighting. This commercial was produced by Dress Code.
Oatly · Superbeast
Oatly’s Superbeast campaign takes a high-energy approach to product messaging, pairing professional wrestling footage with gritty gym-based live-action. The production, helmed by Underhill, leans into a distinct contrast between intense physical training and playful, 2D animation. The commercial utilizes retro-inspired character illustrations and bold graphic lines to demonstrate the brand's oat-based food swaps. These animated sequences shift the focus from the wrestling ring to culinary preparation, maintaining a minimalist aesthetic throughout the transition.
Oatly · Oatly - Novelty
Oatly’s latest commercial campaign captures a series of spontaneous consumer reactions to a new food product. The project unfolds through a diverse array of vignettes, moving across varied environments including coastal beaches, amusement parks, and urban plazas. Produced by Local Boy, the film leans into a live-action technique, utilizing a mix of natural daylight and night-time ambient lighting to capture candid, unscripted responses. The commercial highlights the experiential nature of the product launch through a wide range of social settings.
Oatly · Oatly Novelty TasteTest24
Oatly’s latest project, Oatly Novelty TasteTest24, captures a candid interaction set against a sprawling water park backdrop. The film features two protagonists engaging in an observational discussion about the brand’s ice cream bars, leaning into a documentary-style aesthetic. The production, handled by Local Boy, emphasizes a casual tone through natural light and live-action techniques. The vertical format frames the dialogue within a bright, open-air environment, maintaining a relaxed, lifestyle-focused approach to the brand’s food and beverage offerings.
Oatly · Oatly Novelty TasteTest73
Oatly explores consumer response in this documentary-style commercial. The piece documents a controlled taste test session, capturing two participants as they sample frozen treats in a casual, observational environment. Utilizing a live-action technique, the film maintains a clean aesthetic, focusing on the dialogue and reactions of the individuals as they engage with the product. The project, produced by Local Boy, lean into a candid lifestyle visual language defined by consistent, natural lighting.
Oatly · Oatly Novelty TasteTest91
Oatly brings its plant-based approach to the frozen aisle in this conversational spot, titled Oatly Novelty TasteTest91. The project features two individuals navigating a lighthearted product review on a mini golf course, framed through a documentary lens. The execution leans into a naturalistic, live-action technique, relying on natural light to capture the spontaneous interactions of the talent. Produced by Local Boy, the film emphasizes a straightforward, character-driven narrative centered on the tasting experience.
Oatly · Oatly Cream Cheese Supercut
Oatly’s promotional campaign for its plant-based cream cheese launch captures the distinct personality of Philadelphia through a fast-paced supercut. The production leans into a documentary style, weaving together scenes of local landmarks and everyday urban settings. Featuring a diverse cast of Philadelphia residents—including Olympic fencer Maia Weintraub, tattoo artist Rob Dunphy, and a local Benjamin Franklin impersonator—the film utilizes natural lighting and a grainy live-action technique to ground the brand within the city’s authentic character. Produced by Local Boy, the montage moves between street scenes, a neighborhood barbershop, and a fencing gym to showcase the product's integration into daily life.
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