Oatly: Oatly Novelty TasteTest24
Brand
Date
Jul 2025
Description
Oatly’s latest project, Oatly Novelty TasteTest24, captures a candid interaction set against a sprawling water park backdrop. The film features two protagonists engaging in an observational discussion about the brand’s ice cream bars, leaning into a documentary-style aesthetic. The production, handled by Local Boy, emphasizes a casual tone through natural light and live-action techniques. The vertical format frames the dialogue within a bright, open-air environment, maintaining a relaxed, lifestyle-focused approach to the brand’s food and beverage offerings.
Style
Documentary, Lifestyle, Vertical, Clean
Techniques
Natural light
Industries
Background
Outdoor Pool
Context
Advertising Campaign
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