Oatly’s promotional campaign for its plant-based cream cheese launch captures the distinct personality of Philadelphia through a fast-paced supercut. The production leans into a documentary style, weaving together scenes of local landmarks and everyday urban settings.
Featuring a diverse cast of Philadelphia residents—including Olympic fencer Maia Weintraub, tattoo artist Rob Dunphy, and a local Benjamin Franklin impersonator—the film utilizes natural lighting and a grainy live-action technique to ground the brand within the city’s authentic character. Produced by Local Boy, the montage moves between street scenes, a neighborhood barbershop, and a fencing gym to showcase the product's integration into daily life.
