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Oatly: Oatly Cream Cheese Supercut

Brand
Oatly
Date

Jul 2025

Description

Oatly’s promotional campaign for its plant-based cream cheese launch captures the distinct personality of Philadelphia through a fast-paced supercut. The production leans into a documentary style, weaving together scenes of local landmarks and everyday urban settings. Featuring a diverse cast of Philadelphia residents—including Olympic fencer Maia Weintraub, tattoo artist Rob Dunphy, and a local Benjamin Franklin impersonator—the film utilizes natural lighting and a grainy live-action technique to ground the brand within the city’s authentic character. Produced by Local Boy, the montage moves between street scenes, a neighborhood barbershop, and a fencing gym to showcase the product's integration into daily life.

Style

Documentary, Horizontal, Grainy, Clean

Industries
CPG / Packaged Food
Context

Brand Film / Corporate Video

Associated creatives

Local Boy
Local BoyProduction
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