Oatly
Custard by Giggs | Cake & Custard Tasting
Brand
Date
Nov 2024
Description
Oatly brings its plant-based custard to the table in this commercial spot, featuring a tasting session set within a retro diner. Directed by Giggs, the film centers on a protagonist sampling an array of cakes served alongside the brand's product. Produced by PRETTYBIRD UK, the project employs a cinematic, live-action technique to capture the scene. The aesthetic leans into a warm color palette and clean, natural interior lighting to highlight the product and setting. Post-production and VFX were managed by Electric Theatre Collective, with editing completed by The Quarry and sound production handled by Freelance.
Style
Horizontal, Cinematic, Warm, Clean
Industries
CPG / Packaged Food
Color
Beige
Jet Black
Crimson
Background
Café
Context
Brand Film / Corporate Video
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