Oatly: Custard by Giggs | Cake & Custard Tasting

Nov 2024

Oatly introduces its latest plant-based offering in this commercial spot, Custard by Giggs. The campaign channels a nostalgic retro aesthetic, centred on a curated tasting experience that positions the product as a kitchen staple. Shot with a cinematic focus and warm, natural interior lighting, the live-action production captures the scene in a traditional diner setting. The creative output relies on a clean, classic composition to highlight the interaction between the talent and the product range. Production for the project was handled by PRETTYBIRD UK, with post-production and visual effects provided by Electric Theatre Collective. Editorial support was managed by The Quarry, while the sound and music composition were produced by Freelance.

Horizontal, Cinematic, Warm, Clean

Café

Brand Film / Corporate Video