Oatly: Oatly Novelty TasteTest91
Brand
Date
Jul 2025
Description
Oatly brings its plant-based approach to the frozen aisle in this conversational spot, titled Oatly Novelty TasteTest91. The project features two individuals navigating a lighthearted product review on a mini golf course, framed through a documentary lens. The execution leans into a naturalistic, live-action technique, relying on natural light to capture the spontaneous interactions of the talent. Produced by Local Boy, the film emphasizes a straightforward, character-driven narrative centered on the tasting experience.
Style
Documentary, Horizontal, Action, Clean
Techniques
Natural light
Industries
Color
Navy
Jet Black
Background
Sports Venue
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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