Oatly’s Superbeast campaign takes a high-energy approach to product messaging, pairing professional wrestling footage with gritty gym-based live-action. The production, helmed by Underhill, leans into a distinct contrast between intense physical training and playful, 2D animation.
The commercial utilizes retro-inspired character illustrations and bold graphic lines to demonstrate the brand's oat-based food swaps. These animated sequences shift the focus from the wrestling ring to culinary preparation, maintaining a minimalist aesthetic throughout the transition.
