Oatly: Superbeast
Brand
Date
May 2025
Description
Oatly’s Superbeast campaign takes a high-energy approach to product messaging, pairing professional wrestling footage with gritty gym-based live-action. The production, helmed by Underhill, leans into a distinct contrast between intense physical training and playful, 2D animation. The commercial utilizes retro-inspired character illustrations and bold graphic lines to demonstrate the brand's oat-based food swaps. These animated sequences shift the focus from the wrestling ring to culinary preparation, maintaining a minimalist aesthetic throughout the transition.
Style
Horizontal, Commercial, Minimalist, Retro
Techniques
Animation
Industries
Color
Pure White
Jet Black
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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