Oatly: Oatly - Novelty
Brand
Date
Jul 2025
Description
Oatly’s latest commercial campaign captures a series of spontaneous consumer reactions to a new food product. The project unfolds through a diverse array of vignettes, moving across varied environments including coastal beaches, amusement parks, and urban plazas. Produced by Local Boy, the film leans into a live-action technique, utilizing a mix of natural daylight and night-time ambient lighting to capture candid, unscripted responses. The commercial highlights the experiential nature of the product launch through a wide range of social settings.
Style
Horizontal, Commercial
Industries
Context
TVC / TV Commercial
Associated creatives
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