Oatly: Emotional Support Hotline
Brand
Date
Oct 2023
Description
Oatly launches a new commercial campaign, Emotional Support Hotline, focusing on a fictional call center tailored for the plant-based community. The project utilizes a distinct retro aesthetic, featuring a set design defined by draped blue curtains and vintage rotary telephones. The production leans into deadpan humor and dead-center framing to present its narrative, supported by warm interior lighting. This commercial was produced by Dress Code.
Style
Horizontal, Commercial, Moody, Retro
Industries
Color
Navy
Camel
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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