Oatly: Will It Swap - Superbeast

Mar 2023

Oatly’s Will It Swap - Superbeast campaign takes a comedic look at dairy-free alternatives through a series of energetic, high-contrast vignettes. The commercial contrasts the intensity of professional wrestling with the methodical process of cooking, bridging the two worlds through a blend of live-action technique and playful graphic animations. Produced and scored by Underhill, the project leans into a minimalist aesthetic to maintain focus on the humorous comparison. The dynamic pacing and sound design underscore the transition between the gritty environments of the gym and the culinary sequences, highlighting the brand’s approach to beverage and food product education.

Humorous, Horizontal, Commercial, Minimalist

Gym

TVC / TV Commercial