MASERATI
Maserati's cinematic luxury automotive campaigns, television commercials and high-performance films
Featured MASERATI projects
This week's top MASERATI projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
MASERATI · Levante
Maserati presents a campaign for the Levante luxury SUV, featuring the vehicle across a variety of terrains. The production utilizes live-action technique to capture the SUV in motion against coastal highways and mountain passes. The edit leans into a cinematic aesthetic, leveraging natural light and warm tones to frame the vehicle’s design details, from its alloy wheels to the interior steering wheel controls. AdSmart from Sky provided the creative agency services for the project.
MASERATI · Alive
The Maserati 'Alive' project is a cinematic exploration of automotive design, presented through a high-tech, industrial lens. The film features a series of sleek, futuristic sequences set within a symmetrical tunnel illuminated by white strip lights and amber accents. Technically, the work relies on moody atmospheric haze paired with dynamic digital overlays. The edit incorporates 3D render and CGI elements, including wireframe schematics and rapid glitch transitions, to communicate a focus on performance data and modern engineering.
MASERATI · Innovation Day
Maserati highlights the precision behind its engineering in this film from their Innovation Day. The piece features a direct-to-camera monologue paired with detailed views of the Nettuno V6 twin-turbo engine within a modern technical facility. Produced with creative direction by Dude Milan, the project employs cinematic live-action techniques to emphasize automotive craftsmanship. Sleek industrial lighting and cool metallic tones define the visual direction, with post-production and VFX work provided by FM Photographers and sound design by Dude Milan.
MASERATI · "A Love Leter To Miami"
Maserati’s 'A Love Letter To Miami' campaign features David Beckham in a cinematic, nighttime exploration of the city. The film moves through modern architectural exteriors and urban landscapes, leaning into a moody atmosphere defined by deep shadows and vibrant neon lighting. Produced by Racing Cowboys, the piece follows Beckham as he navigates a parking structure and drives through the streets. The commercial utilizes live-action technique to contrast the car's sleek silhouette against the illuminated urban backdrop.
MASERATI · TVC
Maserati presents this television commercial showcasing the Levante luxury SUV as it maneuvers through a variety of environments, from winding coastal routes to serene mountain passages. The project focuses on the vehicle's athletic stance and premium design, using cinematic framing to draw attention to interior craftsmanship and exterior body details. Produced by AdSmart from Sky, the spot utilizes live-action techniques and natural light to emphasize the car’s presence within its surroundings. The sequence maintains a consistent visual tone, highlighting the SUV’s performance capabilities through a lens of clean, warm aesthetics.
MASERATI · Maserati
This cinematic commercial for Maserati highlights the brand's luxury electric vehicle through a series of focused, high-contrast sequences. Shot within a dark studio environment, the film utilizes neon lighting to trace the silhouette and curves of the vehicle, emphasizing design details like the front grille trident badge and alloy wheels. The production features creative input from Ultra, with JOJX handling production and Ethos Studio managing the post-production and VFX. The work employs a live-action technique to capture the automotive aesthetic.
MASERATI · Tornado Ex Machina
Maserati presents Tornado Ex Machina, a cinematic brand film highlighting the design language of their latest luxury sports vehicles. Shot in a controlled, art-directed studio environment, the production leans into a moody aesthetic, focusing on the refined craftsmanship of the brand's automotive engineering. The piece utilizes low-key lighting to frame specific details, ranging from exterior body panels and iconic trident badges to intricate alloy wheels and interior textures. Through a clean and intentional visual approach, the film captures the atmospheric interplay of shadow and form.
MASERATI · Beauty and the Beasts
Maserati’s 'Beauty and the Beasts' campaign features the Trofeo collection, focusing on the high-performance engineering inherent in the luxury automotive brand. The film captures the vehicles through detailed macro cinematography, emphasizing signature design elements such as the grille and body lines before moving to high-speed sequences on a desert racetrack. The execution relies on dynamic camera movements and drone footage to track the vehicles across the terrain. Natural daylight enhances the metallic paint finishes, grounding the cinematic visual language in a bright, warm atmosphere. Agency CALLEN led the creative direction for this production.
MASERATI · Levante Go Anywhere
The Maserati Levante Go Anywhere campaign captures the luxury SUV’s performance capabilities across varying terrains. Moving from arid desert landscapes to open highway stretches, the piece utilizes fast-paced camera tracking and wide cinematic angles to emphasize the vehicle's exterior design and agility. Produced with a warm color grade, the film leans into high-energy visuals, featuring drone footage and live-action techniques. The narrative is framed through a series of rapid cuts that highlight the Levante’s acceleration, with post-production and VFX work by TBD Post used to refine the final output.
MASERATI · Ghibli Blur
MASERATI presents the Ghibli Blur, an automotive commercial that highlights the precision and athletic capabilities of their latest sports sedan. Captured on a sunlit racetrack, the piece focuses on high-speed motion and the structural aesthetic of the vehicle. The film utilizes cinematic tracking shots and drifting sequences to showcase the car's exterior, with rapid cuts emphasizing design details like the signature trident badge and alloy wheels. By incorporating live-action techniques, natural light, and slow motion, the production highlights the vehicle's dynamic performance and luxury positioning.
MASERATI · Two Of A Kind
Maserati’s 'Two Of A Kind' campaign features David Beckham navigating a dark sports car through vibrant urban settings. The piece leans into a cinematic visual identity, utilizing dramatic lighting and high-contrast color grading to capture the vehicle moving through nighttime cityscapes. Produced with post-production and VFX by Apache, the commercial prioritizes a moody atmosphere and live-action technique to highlight the vehicle's design details, including the iconic trident emblem.
MASERATI, GQ · The Road Less Traveled
Maserati and GQ collaborate on 'The Road Less Traveled,' a luxury automotive campaign that positions the vehicle within a broader narrative of creative pursuits. The film transitions between high-speed tracking shots of the SUV on winding coastal roads and quiet, sunlit vignettes of artists in studios and interior spaces. Technically, the project utilizes live-action techniques to capture a high-contrast aesthetic, leaning into the warmth of golden hour lighting to highlight the vehicle's metallic finish and interior details. Post-production and VFX services were provided by Nice Shoes.
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