MASERATI, GQ: The Road Less Traveled
Date
Jul 2024
Description
Maserati and GQ collaborate on 'The Road Less Traveled,' a luxury automotive campaign that positions the vehicle within a broader narrative of creative pursuits. The film transitions between high-speed tracking shots of the SUV on winding coastal roads and quiet, sunlit vignettes of artists in studios and interior spaces. Technically, the project utilizes live-action techniques to capture a high-contrast aesthetic, leaning into the warmth of golden hour lighting to highlight the vehicle's metallic finish and interior details. Post-production and VFX services were provided by Nice Shoes.
Style
Horizontal, Cinematic, Warm, Golden Hour
Industries
Color
Cobalt
Jet Black
Context
Advertising Campaign, Brand Film / Corporate Video
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