MASERATI: Maserati
Brand
Date
Aug 2020
Description
This cinematic commercial for Maserati highlights the brand's luxury electric vehicle through a series of focused, high-contrast sequences. Shot within a dark studio environment, the film utilizes neon lighting to trace the silhouette and curves of the vehicle, emphasizing design details like the front grille trident badge and alloy wheels. The production features creative input from Ultra, with JOJX handling production and Ethos Studio managing the post-production and VFX. The work employs a live-action technique to capture the automotive aesthetic.
Style
Horizontal, Cinematic, Neon
Industries
Color
Navy
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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