MASERATI: Tornado Ex Machina
Brand
Date
Nov 2020
Description
Maserati presents Tornado Ex Machina, a cinematic brand film highlighting the design language of their latest luxury sports vehicles. Shot in a controlled, art-directed studio environment, the production leans into a moody aesthetic, focusing on the refined craftsmanship of the brand's automotive engineering. The piece utilizes low-key lighting to frame specific details, ranging from exterior body panels and iconic trident badges to intricate alloy wheels and interior textures. Through a clean and intentional visual approach, the film captures the atmospheric interplay of shadow and form.
Style
Horizontal, Cinematic, Moody, Clean
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Pure White
Background
Black Seamless
Context
TVC / TV Commercial
Associated creatives
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